Zero Alcohol, Zero Bullsh*t.

Two styles that deliver full flavor, premium packaging and competitive pricing.

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What's the story behind lofb zero?

LOFB is a global mission-led, lifestyle consumer products brand. We exist to make a positive global impact on men’s mental health.

LOFB was born from real-world experience. Not marketing theory or corporate boardrooms, but the hard truth that too many men are struggling in silence.

It’s a reality we’ve lived and one we’ve seen in too many of our mates.

In 2023, LOFB launched with LOFB Cigars with the understanding that cigars bring guys together and open the floor for conversation to take place.

LOFB Cigars quickly became one of the most sought after cigar brands of the year, confirming what we already knew. Guys are ready to smash the stigma and rewrite the narrative of men’s mental health.

Beer brings people together like almost nothing else. It lowers walls and fills silence, but shouldn’t come at the cost of mental headspace. 

That’s why we’re creating LOFB Zero, a premium non-alcoholic beer, that tastes good, feels good and doesn’t get in the way of chewing the fat with your crew.

Our next step in building lifestyle products that bring people together and help them show up for each other too.