Zero Alcohol, Zero Bullsh*t.
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Coming Soon -
Coming Soon
What's the story behind lofb zero?
LOFB was birthed out of our Aussie-born and bred, John-wick lookalike founder, Adam Levine (not the singer) in early 2023.
Several years ago, Adam suffered a particularly major mental health crisis, resulting from a crescendo of stressful situations all at once. He was emotional, exhausted and most days, couldn’t see the sunshine through the fog.
It was finding community and connection with other guys that finally pulled him out of this space.
Off the back of this crisis, Adam who had been a lifelong entrepreneur, knew he wanted to use his career for greater purpose. He founded LOFB with the mission of crafting bloody good products to bring guys together and make a difference in men’s mental health.
In 2024, LOFB launched with LOFB Ritual, which quickly became one of the leading cigar brands of the year.
Now, the people want more and we see LOFB Zero non-alcoholic beers as the perfect complementary product.
